Our project was born with a vision to create a new category of wine, a ZERO SUGAR category of wine, that meets the needs of today’s healthier consumer and sugar conscious consumer.
We wanted to reveal the hidden sugar in wine, something that most consumers are not aware of, and is the reason why there are so many calories normally associated with wine. In fact, some wineries actually put sugar in to hide the taste of their grapes and don’t have to tell you!
So we wanted to change that.
Our vision was global – to be able to drink a zero sugar wine where ever you are in the world.
And by the way, we have already launched in 10 countries, including the Netherlands, Spain, USA, Singapore, UAE, Mexico, Costa Rica, Ecuador and Australia…… only a few hundred countries to go!
We were most excited when PURE the Winery won two Sommeliers Choice Awards in San Fransisco in 2020. Pure the Winery wines being the first wine in the world that was a Zero Sugar wine to win an award.
Our philosophy is simple:
Uncomplicated Taste, Zero Sugar, Pure Pleasure
Join us on our zero sugar wine journey.